Sunsilk Advertisement in Australia
For this advertisement, they chose an Australian celebrity, who is the singer Delta Goodrem.
The choice of this endossement must be well-thought because this is the image of the brand.
Delta Goodrem is famous in Australian and in the UK. She sold many CDs, and won 7 Awards for 10 nominations.
On the picture, she takes the biggest part of the ad, but especially her hair. Which is normal because this is a shampoo ad. The colors are orange and yellow, which are warm colors and also attracts the eyes of the audience.
The name of the brand is written on the right top and the image of the product are in foreground to the right. The name of the model is written on the left.
On the video, the ad beginns with the name of the brand. the scene takes place during a top-model show. The top model is like the master, she orders somebody (hand signs) to do her hair (we notice that the hairdresser is a man) : She has also different hair style.
The first sentence we see is "Sunsilk- Delta´s #1 choice", in order to persuade to buy. Persuade the women who want to be like the model, so to the girls who want to be identify with her.
At the end, we can see the range of the products, with the name of Delta Goodrem, with the idea to associate her to the product.
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