Comparison

~ Comparison of the two commercials ~

The first comparison we can make is the choice of the color. A warm and vivid color for Australia and a fresh and calming color for Malaysia. But the green color is associate by the Islam religion being symbol of the paradise. 

We can also say that the main comparison between these two ads is the religion.

Indeed, we could never think that we will see a veiled women for a shampoo advertising. This is a strange situation but in our culture. They use the veil like being the hair with the movement. Exactly like the Australian ad.

We can also see that the Australian ad is more like a show. I mean that the women is maked-up, well-dressed, in style, very modern, without any complex. This is the image of a self-assured women who takes control of her life. She also can "control" men with the hand sign she made in order to call her hairdresser.

This is quite different for the Malaysian women. The use of the veil in the Islam religion is a way to protect women and the physical aspect doesn't have to triumph on the personnality. The veil is a symbol of affiliation, which might mean that they are submitted to something/someone. For instance, when she is in the elvator, she steps back just behind a man. Which is absolutely not the case for the Australian women, so it seems.

Then, the Australian girl is retouching on the picture, whereas the Malaysian girl seems more natural. All of the Malaysian ad is quite natural, this is like daily life, whereas the Australian ad is just superficial, that means the show-business world. So, the population is not really associate with this product. But this is the case for the Malaysian ad,  although all the Malaysian women don't wear the veil, as we can see.